O’Neill’s; The Best Sport Clothing Branch in Ireland.

O’Neill’s is the biggest and most successful sporting brand on the island of Ireland. It was established in 1918 and has been ever present since its founding.  O’Neill’s was set up in early Ireland to help support our national sports; football and hurling. O’Neill’s has generated positive feedback since it has become a widely renowned sporting textile.

O’Neill’s has sponsored the Ireland International rules team in the past decade. They also sponsor most inter-county teams in Ireland such as Galway, Dublin, Cork, Kerry and Donegal.

Image result for galway gaa jersey  Image result for kerry jersey

In my opinion, O’Neill’s sportswear is the most popular among people in Ireland. I have noticed from my time at college that roughly 60% of the people I talk to in a given day are wearing some kind of O’Neill’s sportswear. Not only is it a big brand, it’s a comfortable sportswear which I know from experience.

Written by: Seosamh O Cuirrin


Nike’s Million Dollar Investment.

Manchester City have become one of the richest football clubs in the world in the last ten years. The club was bought by the owner of Etihad Airways in 2008 and since then they have become a global franchise. Every year they can afford to buy the best and wealthiest players in the world as they receive upgraded deals before every season. The latest mega deal that has come in to Manchester City is from Nike. Nike are funding the club $20 million per year, a deal which is set to run until the summer of 2018. this is very likely to be renewed once the current contract runs out. From the neutral perspective and the hardcore football followers they are not happy with the funding the club is receiving on a regular basis.

I believe it has been a negative approach towards the game itself. The club has done well because they are receiving income everyday from people buying the clubs merchandise all over the world. Nike are seriously benefiting from this mega deal but I believe the older generation of Manchester City fans would prefer it how it was when they were younger. I have no doubt that these huge sporting deals are beneficial to some, but in the case of Manchester City, an already wealthy club, deals like this aren’t necessary.

Written by: Seosamh O Cuirrin

Four movies with the most influential clothing…

1. The Grand Budapest Hotel

Filmed in the Saxony region of Germany The Grand Budapest charms us right from the beginning, with it’s magnificent 180 degree shots, subtle pastel palette, symmetry and book-like narrative delivered by the eloquent, soothing voice of Judd Law.  As if that weren’t enough, Wes Anderson’s wardrobe choice tops it all of by making this film one hell of a visual treat.

Mr Gustave’s Suit…

This purple tuxedo blazer worn by Ralph Fiennes character Gustave H. stands out almost as much as his peculiar, charming personality. The striking colour catches our eye and adequately represents Mr Gustave’s flamboyant, colourful side, without going overboard.

Agatha’s powder blues, pastel pinks & cream coat…

Saoirse Ronan truly is a pastel princess in this film. Not only does her sense of style reflect the film’s chosen palette, it matches incredibly with the colour scheme of Mendl’s patisserie where she creates her marvellous cakes. Her look is fresh and summery, simple and subtle. The pastel hues, she pulls of with assistance from her pale Irish skin tone and ashy blonde hair.

2. Her

Her, a romantic and touching film that explores the complex nature of love was released in 2013. Directed and written by Spike Jonze, the very same man behind Jackass. The story is set in the not-so-distant future where technology has advanced to the state that individuals can own the worlds first artificially intelligent operating system. This operating system has it’s own consciousness and speaks how a human would. When Joaquin Phoenix character, Theodore purchases this operating system we watch as he slowly falls in love with it, which isn’t surprising considering that it’s voiced the lovely Scarlett Johansson.

High-waisted trousers…

 People say trends recycle and it seems like Spike Jonze and costume designer Casey Storm think so too. This entire film has a retro-futuristic feel to it; the furniture, the wooden encased computer screens and the colour scheme. The wardrobe is no different. These tweed high-waisted trousers look like something your grandfather might wear, yet they somehow work perfectly on Joaquin Phoenix. Even Chris Pratt rocks a pair in this film, although I don’t know if he does so as well as Joaquin:

Shirts for days…

Clearly Theodore loves his shirts. He wears one in practically every scene. His shirts are never boldly coloured. Everyone of them is subdued but stylish. He wears colours that correspond terrifically with the films’ palette. This use of soft, soothing colours help give the movie that retro feel I mentioned earlier. His shirts are so wearable and stunning in their normalcy that any man could wear them.

3. Annie Hall

Of course I couldn’t make a list about iconic clothing without including this Woody Allen masterpiece. Filmed in 1977 it is still, to this day the greatest romantic comedy of all time. Set in New York it follows the lives of Alvy Singer (Woody Allen) and his girlfriend Annie Hall (Diane Keaton) as they go through the ups and downs that any relationship is sure to have. It’s surreal qualities, unique structure and quirky sense of humour make it one for the history books. On top of that, Diane Keaton wears some memorable garments in this film that can not be overlooked.

The beige khakis, white shirt, waistcoat and felt hat…

This adorable outfit worn by Annie in the famous meet-cute scene goes so well with her somewhat awkward and peculiar vibe. (https://www.youtube.com/watch?v=KFCe1wQeXA0&t=2s). For something that looks like it was picked out of a menswear department it is given a feminine touch with this massive woven bag, black felt hat and darling Diane Keaton smile. Even Alvy has to compliment her on the speckled Ralph Lauren tie she received as a gift from grammie Hall. There’s no doubt that this iconic get-up is still influencing fashion to this day. Just look at Alexa Chung (http://www.instyle.com/celebrity/alexa-chung-channels-annie-hall-40th-anniversary)

These thick-framed glasses, plaid shirt, black blazer, belt and green khaki pants are worn in the scene where Alvy is trying to get Annie to buy novels about death, a subject he obsesses about. This outfit gives off a hipster-girl vibe, in a time way before hipsters were even a thing. This look is very inspirational to this day and has been replicated time and time again.

4. La La Land

It would be impossible to resist not including this modern day classic. This film is a post-modern masterpiece. The first time I saw this movie I was in absolute awe of it’s outstanding visuals and beautiful soundtrack. It is a film about two people trying to achieve their dreams in LA. Sebastian, played by Ryan Gosling, aspires to save jazz in his own small way, by opening a jazz club. Mia, played by Emma Stone, attends audition after audition in the hopes of becoming a famous Hollywood actress one day. When the two meet they fall in love and support one another’s dreams in making it big. Another great aspect of  La La Land is it’s remarkable wardrobe choices.

The green dress…

This emerald green dress is very retro-inspired. It looks fantastic against Mia’s pale complexion and auburn hair. I would even go as far as saying that there could be a small bit of Irish influence in this look. The dress’ simple design and elegance make it a garment any girl could wear. I love how it doesn’t go over the top like many dresses have in older classical musicals, showing how post-modern this film really is. Costume designer Mary Zophres created this dress herself with the intention of making audience members think it was something they could pick up at any old vintage store.

The yellow dress…

This bright, summary yellow dress is stunning in it’s simplicity. It looks gorgeous in this scene against the dark blue night sky and dazzling stars that overlook LA’s city lights. The  dress flows beautifully as Mia and Seb dance and sing the night away. No wonder every single yellow dress sold out in Topshop, Oxford St. London just a few days after the film’s release.

 Written by: Lisa Sexton.

Mega Income

arsenal deal 

Arsenal Football Club is one of the biggest and well known clubs in the soccer based world. I have supported and followed this football club for fifteen years and I admire everything the club has achieved in the past, plus their accomplishments in the era we live in today. the club in its early days was very successful but in recent years it has not tasted the success in which the club is expected to do. There are numerous reasons to why this is; caliber of players, lack of leaders or inspiring players on the pitch. I personally agree with all those stated above but its the lack of financial assistance that’s been the main cause in the clubs trophy drought. In the past nine years the club has had to sell their world class players in order to bring money into the club.  This all finally changed in the summer of 2014 when arsenal signed a deal with mega sports and clothing brand Puma. With this occurring the clubs financial status increased and improvement happened. these mega brands like puma, Adidas and Nike sponsor nearly every sports enterprise on the globe from soccer to tennis. these mega brands bring financial help and stability to sport.


When the following season came along Arsenal football club was back where it belonged.

High quality players were brought in which resulted in them winning their first major trophy in eight years.


Arsenal made thirty billion from this investment and they are a financially stable club now.

Written by: Seosamh O Cuirrín

Why I think some contemporary brands have undergone gentrification…

Gentrification is happening all over the world. Just think of Brooklyn, New York. Brooklyn, formerly associated with immigrants, low lives and those with a low socioeconomic status is now associated with Starbucks, hipsters, expensive vegan restaurants and grandiose apartments only people with upper-middle class backgrounds could afford to rent. This is gentrification in action.

I believe contemporary fashion is mirroring this gentrification. Modern brands like Nike, Adidas, Reebok and Puma are being gentrified by the middle class because of their susceptibility to celebrity endorsement and big brand marketing which only leads to higher prices for the same old product.

I recall only a few years ago these sports brands were the preferred wear of members of low income families (particularly in Limerick where I grew up and still live). In the past when you used to pass a group of lads in a dodgy part of Limerick dressed from head to toe in Nike or Adidas you’d feel intimated and pick up the pace because God forbid they shout over at you. Now wearing Adidas from head to toe seems pretty on trend and people would consider you stylish for doing so (although I don’t know why). I believe this is because of gentrification.

Years ago the people now wearing these brands wouldn’t have been caught dead in them. You can see Nike, Adidas and Puma for sale in retail stores like Urban Outfitters, Topshop and Brown Thomas, stores that never would have sold these products previously. With the new demand for these goods the prices are sky rocketing. Just the other day I was in Schuh and noticed that a pair of women’s Adidas Gazelles were 94 euro.

I actually came across an article that echoes my point exactly. These particular shoes were easily affordable for everyone in the 80’s, “a version of the original Gazelle was fairly easily attainable and affordable.” However, things changed with the rise of hiphop and Brit pop in the 90’s. The members of these groups were representing the “ordinary man” so wearing these gazelles made them relatable. However, this relatability comes at cost. The shoes become more and more sought after when these groups become more and more successful. Adidas can then bring up the price because of their association with these celebrities. The working class, if you like, can no longer afford these shoes and only the well-to-do can afford the raised price. Clearly, the Adidas Gazelle’s cultural and historical context is directly responsible for this particular shoe undergoing gentrification.

Adidas Superstars are another big one. Not so long ago these were worn soley by people with a low socioeconomic status or simply people playing sports. Middle class or upper class people would never step into them. However, now that things have changed these shoes are by passing the class barrier and entering into middle class approval. Think about it, whoever’s reading this is probably already aware of this happening around you. If you look at any college campus, lets take The University of Limerick for example, tonnes of girls are wearing Adidas Superstars (“sesh moths” being particularly guilty of this). Realistically, almost every second person I see on campus has some class of adidas footwear on which was certainly not the case a few years ago.

Another brand I haven’t mentioned undergoing gentrification is Juicy Couture. Urban Outfitters currently have an entire look-book dedicated to it on their website. This would have been uncalled for years ago. I have always dismissed this brand as tacky and just plain ugly (as I imagine many others have). Juicy Couture has never been cheap but where I come from it was not the preferred wear of the well-to-do or yuppies which it now is. Kylie Jenner can be seen wearing this brand on Instagram among many other celebrities, which I partly blame for the brand’s gentrification.

Just because Urban Outfitters (and Kylie Jenner) tells you J.C is cool doesn’t mean it’s cool. It’s still just as tacky as it was in the early naughties.

Don’t allow these stores or the media alter your initial opinion on these brands. It’s just clever marketing that’s resulting in gentrification because of how easily led young people with money can be.

Written by: Lisa Sexton

Why I’m in love with Gillian Jacob’s wardrobe in LOVE

Love is back to Netflix with season two and of course I watched the entire thing in one day. I absolutely loved it but what I loved even more was Mickey’s clothes. If you haven’t seen Love and have no idea what i’m talking about it’s a Judd Apatow creation starring Gillian Jacob as Mickey and Paul Rust as Gus. The show gives us a gritty and realistic portrayl of contemporary relationships in a hilarious and awkward setting. Mickey is a drinker, a smoker and a relationship addict. Her messy and lacklustre lifestyle is reflected in her outfit choices but it works so f**king well. Here are just a few that I absolutely adore.

  1. Big Jackets

This Varcity jacket appears in both series one and two. I adore this jacket for so many reasons. It’s vintage, it’s oversized and it’s satin texture makes it so on trend. I wish I had my own but I probably wouldn’t look as good as Mickey does!

This INCREDIBLE oversized New York jacket Mickey owns is even better than the previous one. It is so eye-catching that I could hardly take my eyes off it all episode or focus on the story-line. Clearly Mickey is bringing varsity back and I’m all for it. I have got to somehow get my hands on this!

2. Dungarees

These dungarees first appear on the screen in season 1 and it was love at first sight! Mickey can somehow make an outfit that resembles something a painter might wear look amazing AF. This risky choice dared me to root through my wardrobe, pull out my old dungarees and wear them with pride.

3. Slip Dresses

Throwback to season 1. This stunning sequin dress Mickey wears to the disaster of date she goes on with Gus looks so good on her. Mickey’s porcelain complexion is accentuated in this dress and makes me proud to be as pale as a ghost just like Mickey. Let’s put away those tanning mitts and embrace our natural skin!

4. Wooly Jumpers

This fluffy grey jumper Mickey wears in the final scene of season 1 and first episode of season 2 is thrown together with a cute black leather skirt and black boots. An outfit I wouldn’t normally wear. Usually I associate leather skirts with going out and dressing up but the way Mickey pairs it with this jumper gives the outfit a casual feel. Almost every girl owns a jumper like this or one very similar so go ahead and match it with whatever you want to dress it up or dress it down.

Written by: Lisa Sexton